Rediscover content marketing in 2012 with the following tips and ideas. Content is everywhere you look. It's in your email. It's in your blog. It's in your search results. It's in your mobile apps. It's in your press releases. It's in your website. It's in your packaging. It's in your videos. Content influences thousands of decisions that consumers and businesspeople make every single day. Why then, do so few businesses have an organized content marketing plan? Read on to find out what content marketing is and how you can begin to address it in 2012. By: Mike Sweeney, 01/10/2012 When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of "planner's block." I've helped a number of clients with this type of planning, and yet I could not figure out exactly where to start. How is it possible that I didn't have some type of template or process that would push me through this barrier? Continue Reading » Take the time to map content to buyer roles, stages, actions and objections in order to help your content to sell for you and truly drive revenue. You should identify the areas in your content marketing approach where content can advance somebody towards a business goal, and specifically identify what those pieces of content are, who they are targeted to, and the desired action you want them to take. Read More Priorities on CMI » By: Will Davis, 12/28/2011 With 2012 approaching, many are making predictions for what will happen in the coming year. While most of us can't fully see into the future, 2011's predictions featured quite a few interesting looks into what we thought the year might hold. Continue Reading » By: Mike Sweeney, 12/15/2011 Around this time every year, I am engaged in at least a half a dozen conversations with companies that are looking for a marketing firm to help them reach their goals for the upcoming year. Some know exactly what they're looking for, and are fully prepared for the selection process. Some don't know exactly what they're looking for, but think they'll know it when they see it. And sadly, some just enter this process with trepidation, because they've been burned in the past. Continue Reading » Google Merges Search and Google+ Into Social Media Juggernaut Google's "Search Across Your World" integrates Google+ circles, photos and posts into search in ways other social platforms can only dream about. Continue Reading » The 7 Keys to Integrating Your Company BMore Integrated's new eBook shows you how to align your company mission, values and unique selling proposition with marketing and communications using strategic planning and thoughtful execution. Download the eBook » "B2B marketers dedicate approximately 26% of their total budgets to content marketing initiatives." Source » Musselman's "You're the Inspiration" Sweepstakes & Photo Contest This past fall we were tasked by our client Musselman's Apple Sauce to create a social media program that would maximize the impact of the company's title sponsorship of the Brian Boitano Skating Spectacular. The promotion consisted of three components: a dollar donation to the National Breast Cancer Foundation (NBCF) for each new "like" on the Musselman's Facebook page, a sweepstakes featuring grand prize trips to see the Skating Spectacular live in South Bend, IN, and a photo contest where the community voted on a winner for a trip to a future ice skating show. The trips have been awarded, but there is still time to be part of something inspirational! For each new "Like" Musselman's receives, they're continuing to donate $1 to the NBCF through January 31, 2012. Find out more » By: Will Davis, 01/12/2012 As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content. We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little. Continue Reading » Virginia: 1801 Reston Parkway, Suite 300, Reston, VA 20190 Baltimore: 2400 Boston Street, Suite 310, Baltimore, MD 21224 Phone: 888-512-0451 To unsubscribe from our email list, just click here. © Right Source Marketing, 2011. All rights reserved.