A New Name for a New Year!

A couple of weeks ago we were contacted by a marketing firm in Washington about possible trademark infringement. When we set up Blue Rooster Group we registered with the State of Michigan and everything was good. We checked the federal trademark records and found a bakery with the name Blue Rooster although we did not realize there were any other firms with a federal trademark. 

 

As we have become more successful, the name of our firm has spread across the country. A firm in Washington with the trademark Blue Rooster found out about us and contacted their attorney. Their attorney contacted us and explained the potential conflict. We wanted to do the right thing, so instead of fighting it - the firm in Washington had the name first - we are changing the name of our firm. That involves changes to the web site, new business letterhead, business cards, domain name, etc... We have agreed to stop using the name Blue Rooster Group name by April.

 

Our reason for telling you this is to assure you that we are solid as a rock, although as we go through the process of changing our name, things might seem unsettled from moment to moment. Do not be alarmed - we will deliver and, as always, shoot to exceed your expectations!

Our core team is unchanged and we are adding additional talent to provide you with higher levels of design, content creation and project management. We appreciate your past busines and look forward to working with you in the future!