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WiM: Week in Marketing: Week 20

20 Unbelievable Social Media Stats

1. Two out of three Internet users on the planet visit social networks.
2. 66.8% of Internet users have used social networks. 65.1% have used email.
3. More than 50% of the world’s population is under 30 years old. 96% of Millennials have joined a social network.
4. 25% of search results for the world’s top 20 brands are links to user-generated content.
5. 93% of social media users believe an organization should use social media.
6. 85% of social media users believe that an organization should also interact with its customers or community.
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Could You Sell A Pumpkin In August?

There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks. And April 15th is one of the universally dreaded days of the year in the US, where millions of Americans seek help to file their taxes. And in the days before Halloween, everyone buys a pumpkin.
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Stop Wasting Time Reading ABOUT Social Media

We definitely have an obsession with the pop culture of social media. It is just so much smiling-fun to read about, right? If you are a social media professional, then we both know how precious your time is and how you do not have time to be on Twitter all day reading most of the crap all of us are guilty of putting out there.
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How Social Media Gave True Blood a Transfusion

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that.
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How to enchant people with Facebook

The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them.
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